Strategic Media Decisions

Strategic Media Decisions
Author :
Publisher : Routledge
Total Pages : 0
Release :
ISBN-10 : 1887229337
ISBN-13 : 9781887229333
Rating : 4/5 (333 Downloads)

Book Synopsis Strategic Media Decisions by : Marian Azzaro

Download or read book Strategic Media Decisions written by Marian Azzaro and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format.


Strategic Media Decisions Related Books

Strategic Media Decisions
Language: en
Pages: 0
Authors: Marian Azzaro
Categories: Advertising
Type: BOOK - Published: 2008 - Publisher: Routledge

GET EBOOK

Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This
Strategic Management in the Media
Language: en
Pages: 258
Authors: Lucy Küng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008-04-11 - Publisher: SAGE

GET EBOOK

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent
Advertising Media Planning
Language: en
Pages: 0
Authors: Larry D. Kelley
Categories: Advertising media planning
Type: BOOK - Published: 2012 - Publisher: Routledge

GET EBOOK

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i
Strategic Media Decisions
Language: en
Pages: 556
Authors: Marian Azzaro
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher:

GET EBOOK

Cases on Strategic Social Media Utilization in the Nonprofit Sector
Language: en
Pages: 433
Authors: Asencio, Hugo
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

GET EBOOK

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these orga