This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi