Download or read book Strategic Management and Online Selling written by Susanne Royer and published by Routledge. This book was released on 2013-04-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.