Download or read book Strategic Leadership and Management in the Automotive Industry written by Jenny Tran.T. Hoan My and published by Partridge Publishing Singapore. This book was released on 2024-08-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. "Strategic Leadership and Management in the Automotive Industry" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.