This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communicati

Transformational leaders need to be exceptional communicators. Bombarded by new technology and unsure where artificial intelligence will take us? Asking yoursel

"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and d

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc

This book serves as an introduction to HMC as a specific area of study within communication and to the research possibilities of HMC. The research presented her