Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi

For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitabl

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Meas

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgra

'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller