Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches t

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your stor

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a c