Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches t

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised

Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful stores that are magnets for attracting customers

In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your stor

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to en