Statistical Methods in Customer Relationship Management

Statistical Methods in Customer Relationship Management
Author :
Publisher : John Wiley & Sons
Total Pages : 227
Release :
ISBN-10 : 9781118349199
ISBN-13 : 1118349199
Rating : 4/5 (199 Downloads)

Book Synopsis Statistical Methods in Customer Relationship Management by : V. Kumar

Download or read book Statistical Methods in Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2012-07-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.


Statistical Methods in Customer Relationship Management Related Books

Statistical Methods in Customer Relationship Management
Language: en
Pages: 227
Authors: V. Kumar
Categories: Mathematics
Type: BOOK - Published: 2012-07-26 - Publisher: John Wiley & Sons

GET EBOOK

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future f
Data Mining Techniques
Language: en
Pages: 671
Authors: Michael J. A. Berry
Categories: Business & Economics
Type: BOOK - Published: 2004-04-09 - Publisher: John Wiley & Sons

GET EBOOK

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an
Customer Relationship Management
Language: en
Pages: 445
Authors: Daniel D. Prior
Categories: Business & Economics
Type: BOOK - Published: 2024-01-23 - Publisher: Taylor & Francis

GET EBOOK

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on ho
Customer Relationship Management Systems Handbook
Language: en
Pages: 220
Authors: Duane E. Sharp
Categories: Business & Economics
Type: BOOK - Published: 2002-07-19 - Publisher: CRC Press

GET EBOOK

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
Artificial Intelligence for Customer Relationship Management
Language: en
Pages: 445
Authors: Boris Galitsky
Categories: Computers
Type: BOOK - Published: 2021-01-08 - Publisher: Springer

GET EBOOK

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoy