An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial an

Bringing together applicable strategies for the sport management and marketing student, this book provides a concise guide to how public relations and communica

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi