This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental conce

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry