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Sponsored Editorial Content in Digital Journalism
Language: en
Pages: 174
Authors: Jonathan Hardy
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2023-05-22 - Publisher: Taylor & Francis

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For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is
What is Digital Journalism Studies?
Language: en
Pages: 170
Authors: Steen Steensen
Categories: Computers
Type: BOOK - Published: 2020-07-21 - Publisher: Routledge

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What is Digital Journalism Studies? delves into the technologies, platforms, and audience relations that constitute digital journalism studies’ central object
Commercial Communication in the Digital Age
Language: de
Pages: 387
Authors: Gabriele Siegert
Categories: Social Science
Type: BOOK - Published: 2017-04-10 - Publisher: Walter de Gruyter GmbH & Co KG

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although
Blurring Boundaries of Journalism in Digital Media
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Digital Marketing
Language: en
Pages: 635
Authors: Dave Chaffey
Categories: Business & Economics
Type: BOOK - Published: 2019-02-05 - Publisher: Pearson UK

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Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology