From "Ma Perkins" and "One Man's Family" in the 1930s to "All My Children" in the 1980s, the soap opera has capture the imagination of millions of American men

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing

To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly awa

A dispute of the simplistic illusion of soap fans as bored housewives or losers.

Soap operas and telenovelas are watched by millions of people around the world every day. As cultural, social, and economic phenomena, examining them will furth