This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, whi

HONEST MEDICINE introduces four lifesaving treatments that have been effectively treating--and in some cases curing--people for 25-90 years. However, for reason

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen th