Soft Soap Hard Sell
| Author | : R. R. Walker |
| Publisher | : |
| Total Pages | : 173 |
| Release | : 1979 |
| ISBN-10 | : 009135241X |
| ISBN-13 | : 9780091352417 |
| Rating | : 4/5 (417 Downloads) |
Book Synopsis Soft Soap Hard Sell by : R. R. Walker
Download or read book Soft Soap Hard Sell written by R. R. Walker and published by . This book was released on 1979 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic philosophies - Advertisers - Agencies - Creative approach - Traps for the unwary - Early days - The media - Print - Television - Radio - Outdoor - Cinema - Direct mail - Consumer movement - Research - Government and politics.
