This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences,

How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influe

Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.

This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned schol