Social Media Storytelling for Sustainable Destination Campaigns

Social Media Storytelling for Sustainable Destination Campaigns
Author :
Publisher : Travel Writers Online
Total Pages : 29
Release :
ISBN-10 : 9781838096458
ISBN-13 : 1838096450
Rating : 4/5 (450 Downloads)

Book Synopsis Social Media Storytelling for Sustainable Destination Campaigns by : Jasna Potočnik Topler

Download or read book Social Media Storytelling for Sustainable Destination Campaigns written by Jasna Potočnik Topler and published by Travel Writers Online. This book was released on 2024-01-08 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.


Social Media Storytelling for Sustainable Destination Campaigns Related Books

Social Media Storytelling for Sustainable Destination Campaigns
Language: en
Pages: 29
Authors: Jasna Potočnik Topler
Categories: Foreign Language Study
Type: BOOK - Published: 2024-01-08 - Publisher: Travel Writers Online

GET EBOOK

This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The m
Social Media Storytelling
Language: en
Pages: 291
Authors: Marie Elisabeth Mueller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-07-29 - Publisher: Taylor & Francis

GET EBOOK

Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, edi
Special Interest Trends for Sustainable Tourism
Language: en
Pages: 459
Authors: Jermsittiparsert, Kittisak
Categories: Travel
Type: BOOK - Published: 2024-07-26 - Publisher: IGI Global

GET EBOOK

The rapid changes in many dimensions that have occurred in the past decade have resulted in many changes in people’s conditions and lifestyles. The role of tec
Destination Branding
Language: en
Pages: 328
Authors: Nigel Morgan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-07 - Publisher: Routledge

GET EBOOK

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
Handbook on Heritage, Sustainable Tourism and Digital Media
Language: en
Pages: 400
Authors: De Ascaniis, Silvia
Categories: Business & Economics
Type: BOOK - Published: 2022-02-04 - Publisher: Edward Elgar Publishing

GET EBOOK

Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protectin