Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of

The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; th

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This vo