**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a