This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics

"Social Media Analytics: Insights and Strategies for Social Media Data" is your definitive guide to understanding and leveraging the power of social media data.