The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior

Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fund

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with