Download or read book Smart Strategies for Turning an Idea into a Product or Service written by Jennifer Swanson and published by The Rosen Publishing Group, Inc. This book was released on 2014-07-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning an idea into a product or service takes dedication and perseverance, but the best part is anyone can do it. This savvy volume presents practical ways for becoming an entrepreneur and starting a business, including researching ideas, products, and services, as well as compiling a business plan and details to include in it, market research and testing, calculating start-up costs, finding funds for investment in the business, keeping costs under control, patent protection, insurance, manufacturing costs and building on service, licensing, hiring employees, advertising (including Internet marketing), keeping up with demand, and maintaining focus on a thriving business.