Download or read book Significance written by P. Beynon-Davies and published by Springer. This book was released on 2010-11-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.