Download or read book Showtime! the Greeting Card and Gift Company's Guide to Trade Show Success written by Rob Fortier and published by . This book was released on 2011-07-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a greeting card or gift company exhibiting at a trade show and want a competitive edge? Have you signed a contract and sent in your check, but aren't sure what to do next? Are you overwhelmed by the hundreds of trade show books geared toward the Big Guys with huge budgets and a corporate audience? Then Showtime! is the book for you. Compiled from the experience of exhibitors, sales reps, and retail buyers, Showtime! is loaded with the very best of tried and true trade show survival strategies as well as seasoned insider tips on how to make the most of your trade show experience.