Shoptimism

Shoptimism
Author :
Publisher : Simon and Schuster
Total Pages : 596
Release :
ISBN-10 : 9781439160619
ISBN-13 : 1439160619
Rating : 4/5 (619 Downloads)

Book Synopsis Shoptimism by : Lee Eisenberg

Download or read book Shoptimism written by Lee Eisenberg and published by Simon and Schuster. This book was released on 2009-11-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.


Shoptimism Related Books

Shoptimism
Language: en
Pages: 596
Authors: Lee Eisenberg
Categories: Business & Economics
Type: BOOK - Published: 2009-11-03 - Publisher: Simon and Schuster

GET EBOOK

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a p
Spending Spree
Language: en
Pages: 92
Authors: Cynthia Overbeck Bix
Categories: Young Adult Nonfiction
Type: BOOK - Published: 2013-08-01 - Publisher: Twenty-First Century Books

GET EBOOK

Ka-ching! Ever stop to think how our modern-day shopping culture came to be? In the early 1800s, stores were few and far between in the United States. General s
A Bunch of Pretty Things I Did Not Buy
Language: en
Pages: 194
Authors: Sarah Lazarovic
Categories: Art
Type: BOOK - Published: 2014-10-28 - Publisher: Penguin

GET EBOOK

A witty, gracious, and charmingly illustrated anti-consumer manifesto Like most people, Sarah Lazarovic covets beautiful things. But rather than giving in to he
Harper's Bazaar
Language: en
Pages: 788
Authors:
Categories: Celebrities
Type: BOOK - Published: 1867 - Publisher:

GET EBOOK

The Point Is
Language: en
Pages: 247
Authors: Lee Eisenberg
Categories: Self-Help
Type: BOOK - Published: 2016-02-02 - Publisher: Twelve

GET EBOOK

In this engaging and provocative book, Lee Eisenberg, bestselling author of The Number, dares to tackle nothing less than what it takes to find enduring meaning