Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you kno

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an eff

This collection of contributed chapters demonstrates a wide range of applications within two overlapping research domains: social media analysis and social netw

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and imple

Social Network Analytics: Computational Research Methods and Techniques focuses on various technical concepts and aspects of social network analysis. The book f