Services Marketing

Services Marketing
Author :
Publisher : Oxford University Press, USA
Total Pages : 604
Release :
ISBN-10 : 019945616X
ISBN-13 : 9780199456161
Rating : 4/5 (161 Downloads)

Book Synopsis Services Marketing by : Vinnie Jauhari

Download or read book Services Marketing written by Vinnie Jauhari and published by Oxford University Press, USA. This book was released on 2017-05-17 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.


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