Unique graphic introductions to big ideas and thinkers, written by experts in the field.

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structurali

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised in