Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a ne

“John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Ha

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products

How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey,