Praise for the Second Edition "This book has never had a competitor. It is the only book that takes a broad approach to sampling . . . any good personal statist

The three parts of this book on survey methodology combine an introduction to basic sampling theory, engaging presentation of topics that reflect current resear

Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical des

This book systematically addresses the design and analysis of efficient techniques for independent random sampling. Both general-purpose approaches, which can b

The clear division between quantitative and qualitative research methods becomes problematic when students begin conducting extensive research for the first tim