This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sport

This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sport

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport commun

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any o