Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of po

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer

We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone?

Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the

We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...