Retailing Triumphs and Blunders
Author | : Alan J. Greco |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 278 |
Release | : 1995-11-20 |
ISBN-10 | : 9780313035746 |
ISBN-13 | : 0313035741 |
Rating | : 4/5 (741 Downloads) |
Download or read book Retailing Triumphs and Blunders written by Alan J. Greco and published by Bloomsbury Publishing USA. This book was released on 1995-11-20 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.