Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la

The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relat

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin