Download or read book Research Paradigms, Television, and Social Behaviour written by Joy Keiko Asamen and published by SAGE. This book was released on 1998 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry.