Research in Media Promotion
| Author | : Susan Tyler Eastman |
| Publisher | : Routledge |
| Total Pages | : 379 |
| Release | : 2000-08 |
| ISBN-10 | : 9781135665371 |
| ISBN-13 | : 1135665370 |
| Rating | : 4/5 (370 Downloads) |
Book Synopsis Research in Media Promotion by : Susan Tyler Eastman
Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
