Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei

Experiential marketing – or memorable customer experiences – is proving a popular tool amongst businesses seeking to make an impact in a competitive world.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across ind

The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a com