Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the globa

Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, gra

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consume

Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Ag

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key