Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi

Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationshi