Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.