Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for