Qualitative Research: Data Collection & Data Analysis Techniques (2nd Edition) has been systematically revised with additional content, more in-depth explanatio

Qualitative Research: Data Collection & Data Analysis Techniques is especially written for anyone who is interested in doing or learning more about qualitative

This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publicat

This book for anyone who wants to undertake an engaging, satisfying, productive, and a more successful career as a qualitative researcher. This book is intended

Qualitative research has never been a popular research design within Malaysian academics and research environment. Understanding the convention and fundamentals