Public relations is a way of life; Examininh the image; Retain, recruit, regain; Meeting patrons'needs; Communicating with patrons through mass media; Developin

The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Br

When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeopl