While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that r

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), produ

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that r

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networke