This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and

This book combines chapters written by leading social psychologists and economists, illuminating the developing trends in explaining and understanding economic

Psychological and ecological research has eroded the foundation of mainstream economics, and a new approach is needed rather than an adaptation of existing theo

In a fast-moving world, the necessity of making decisions, and preferably good ones, has become even more difficult. One reason is the variety and number of cho

Written by two leading psychologists, this timely publication is the only up-to-date, English-language textbook on economic psychology. Focused on application,