This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media

"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and dissemina

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place