Download or read book Program Or Be Programmed written by Douglas Rushkoff and published by OR Books. This book was released on 2010-11 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The media theorist who gave us the concepts of viral media, social currency and screenagers is back with his most far-reaching appraisal yet of digital media" --Cover, p. 4.