Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable,

This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.

The "Diva of Direct Marketing" shows and tells real estate professionals how this vital tool can lead to more 'Sold!' signs in their careers

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.