Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the

The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present bo

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time.

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging a

Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional