Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Author :
Publisher : Springer
Total Pages : 399
Release :
ISBN-10 : 9783319117973
ISBN-13 : 3319117971
Rating : 4/5 (971 Downloads)

Book Synopsis Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by : Dawn R. Deeter-Schmelz

Download or read book Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference written by Dawn R. Deeter-Schmelz and published by Springer. This book was released on 2014-10-23 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.


Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference Related Books

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 399
Authors: Dawn R. Deeter-Schmelz
Categories: Business & Economics
Type: BOOK - Published: 2014-10-23 - Publisher: Springer

GET EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 361
Authors: Dheeraj Sharma
Categories: Business & Economics
Type: BOOK - Published: 2014-11-11 - Publisher: Springer

GET EBOOK

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the sci
Back to the Future: Using Marketing Basics to Provide Customer Value
Language: en
Pages: 758
Authors: Nina Krey
Categories: Business & Economics
Type: BOOK - Published: 2017-12-04 - Publisher: Springer

GET EBOOK

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In
Creating Marketing Magic and Innovative Future Marketing Trends
Language: en
Pages: 1319
Authors: Maximilian Stieler
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: Springer

GET EBOOK

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketi
The Sustainable Global Marketplace
Language: en
Pages: 564
Authors: Mary Conway Dato-on
Categories: Business & Economics
Type: BOOK - Published: 2014-10-27 - Publisher: Springer

GET EBOOK

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc