The growth in private labels has huge implications for managers on both sides.

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of pr

The book is a celebration of the 52 best retailer-owned brands in the U.S. These companies bring their positioning and business objectives to life through great